Privacy Policy

1. Information We Collect

We collect two types of information when you use our Website: non-personal information and personal information, as necessary to operate the Website and comply with Google AdSense and Google Ad Manager (GAM) requirements.

1.1 Non-Personal Information

This is information that cannot be used to identify you personally. We automatically collect this information when you visit our Website, including but not limited to:

• Your IP address
• Browser type and version
• Operating system
• Pages you visit on our Website
• Time and date of your visit
• Referral source (how you found our Website)
• Device information (e.g., device model, screen resolution)

This data is collected using cookies, web beacons, and other tracking technologies, which are essential for delivering, optimizing, and managing Google AdSense ads and Google Ad Manager (GAM) ad inventory on our Website.

1.2 Personal Information

We only collect personal information if you voluntarily provide it to us, such as when you subscribe to our newsletter, leave a comment, or contact us. This may include:

• Full name
• Email address
• Any other information you choose to provide (e.g., comments, feedback)

We do not collect personal information unless you explicitly provide it, and we never sell or rent personal information to third parties without your consent.

2. Use of Cookies and Tracking Technologies

To comply with Google AdSense and Google Ad Manager (GAM) policies, we use cookies and similar tracking technologies (e.g., web beacons, JavaScript) to collect non-personal information about your browsing activity on our Website. These technologies help us:

• Deliver relevant Google AdSense ads and Google Ad Manager (GAM) ad inventory based on your interests and browsing behavior
• Measure the performance of AdSense ads and GAM ad inventory (e.g., click-through rates, impressions, ad engagement)
• Improve the user experience of our Website
• Comply with Google's EU User Consent Policy, which requires obtaining consent for cookies used for personalized advertising

You can manage your cookie preferences through your browser settings. Most browsers allow you to block or delete cookies, but please note that disabling cookies may affect the functionality of our Website and prevent Google AdSense ads and Google Ad Manager (GAM) ad inventory from displaying properly. For more information on how Google uses cookies for advertising and ad management, please visit Google's Privacy Policy.

3. How We Use Your Information

We use the information we collect for the following purposes, all of which align with Google AdSense, Google Ad Manager (GAM) requirements and applicable data protection laws: - To operate and maintain our Website - To display Google AdSense ads and Google Ad Manager (GAM) ad inventory that are relevant to your interests (based on non-personal browsing data) - To analyze Website traffic, AdSense ad performance, and GAM ad inventory performance (in aggregate, non-identifiable form) - To respond to your inquiries, comments, or feedback (if you provided personal information) - To comply with legal obligations, Google AdSense policies, and Google Ad Manager (GAM) policies

4. Sharing Your Information with Third Parties

We only share your information with third parties as required by law, or to comply with Google AdSense and Google Ad Manager (GAM) policies. The primary third party we share data with is Google LLC, the operator of Google AdSense and Google Ad Manager (GAM): - We share non-personal information (e.g., IP address, browsing activity) with Google to enable the delivery, targeting, and measurement of AdSense ads and GAM ad inventory. Google uses this information in accordance with its own Privacy Policy, AdSense Terms of Service, and GAM Terms of Service. - We may share your information with third-party service providers who assist us in operating our Website (e.g., web hosting, analytics), but only to the extent necessary to perform their services, and they are prohibited from using your information for any other purpose. - We may disclose your information if required by law, court order, or government request, or to protect our rights, property, or safety, or the rights, property, or safety of others. We do not share your personal information with any other third parties without your explicit consent. Additionally, we disclose all third-party ad technology providers associated with Google AdSense and Google Ad Manager (GAM) on our Website, as required by Google's policies. We also ensure that all GAM demand partners adhere to Google's privacy requirements and applicable data protection laws.

5. Data Retention

We retain your non-personal information (e.g., cookie data, browsing activity) for as long as necessary to fulfill the purposes outlined in this Privacy Policy, or as required by Google AdSense policies, Google Ad Manager (GAM) policies, and applicable law. Typically, this data is retained for 12 months to 36 months, after which it is anonymized or deleted. If you provided personal information (e.g., email address), we retain it only for as long as needed to respond to your inquiry, provide the requested service, or comply with legal obligations. You may request the deletion of your personal information at any time (see Section 7 below).

6. Data Security

We take reasonable measures to protect the information we collect from unauthorized access, use, or disclosure. These measures include secure storage, encryption of sensitive data, and regular security updates. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security. We also require our third-party service providers, as well as Google (for AdSense and GAM operations), to maintain appropriate security measures to protect your data, in line with GAM's data security requirements.

7. Your Rights

Under applicable data protection laws (e.g., GDPR, CCPA), you have certain rights regarding your personal information. These rights include: - The right to access: You can request a copy of the personal information we hold about you. - The right to correction: You can request that we correct any inaccurate or incomplete personal information. - The right to deletion: You can request that we delete your personal information (the "right to be forgotten"), subject to legal obligations. - The right to restrict processing: You can request that we restrict the processing of your personal information in certain circumstances. - The right to data portability: You can request that we transfer your personal information to another organization, where technically feasible. - The right to withdraw consent: If you have given consent for the processing of your personal information, you can withdraw it at any time (this will not affect the lawfulness of processing before withdrawal). To exercise any of these rights, please contact us using the information provided in Section 8 below. We will respond to your request within a reasonable timeframe, as required by law.

8. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy, or if you wish to exercise your rights under applicable data protection laws, please contact us at: - Email: [email protected] - Physical Address (if applicable): 北京市朝阳区建国路88号XX中心15层 We will respond to your inquiries promptly and address any issues to ensure compliance with Google AdSense policies, Google Ad Manager (GAM) policies, and data protection laws.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to comply with changes in Google AdSense policies, Google Ad Manager (GAM) policies, applicable law, or our business practices. When we make changes, we will update the "Effective Date" at the top of this Policy. We encourage you to review this Privacy Policy periodically to stay informed about how we collect and use your information. Your continued use of the Website after changes are made constitutes your acceptance of the updated Policy.

10. Google AdSense and Google Ad Manager (GAM) Compliance

This Privacy Policy is designed to meet all requirements of Google AdSense and Google Ad Manager (GAM), including but not limited to: - Clearly disclosing the use of cookies and tracking technologies for advertising and ad management purposes (applicable to both AdSense and GAM). - Informing users about Google's use of their data for AdSense ads and GAM ad inventory, including targeting, delivery, and performance measurement. - Providing users with the ability to manage cookie preferences and opt out of personalized advertising, in compliance with both AdSense and GAM policies, as well as Google's EU User Consent Policy. - Disclosing all third-party ad technology providers associated with AdSense and GAM, including GAM demand partners, as required by Google's policies. - Maintaining a clearly labeled and easily accessible privacy policy on the Website (we recommend placing a link in the Website footer), a requirement for both AdSense and GAM approval. - Ensuring transparency in data collection and use related to GAM ad serving, including how data is used to manage ad inventory and optimize ad performance. - Complying with GAM's data security and privacy requirements, including ensuring that all third-party demand partners adhere to Google's privacy standards and applicable data protection laws. - Avoiding any misuse of GAM ad inventory, including ensuring that ads served via GAM comply with Google's content policies and do not violate user privacy. By using Google AdSense and Google Ad Manager (GAM) on our Website, we agree to comply with Google's AdSense Terms of Service, GAM Terms of Service, and Google's Privacy Policy, as well as all applicable data protection laws. For more information on Google AdSense policies, please visit Google AdSense policies. For more information on Google Ad Manager (GAM) policies, please visit Google Ad Manager (GAM) policies.